HERO PRODUCT VIDEOAdd product media in Shopify admin
FRONT
CHEW
DOG
LABEL
Daily joint support

Hip & Joint Soft Chews

4.9 (2814 reviews)
A daily soft chew with clinically studied joint actives: glucosamine, chondroitin, green lipped mussel, turmeric and MSM, at doses you can read right on the label. Beef liver flavor dogs love. Made for happy, active dogs at every age.
Qty 1 1 tub is about a 30 day supply for one dog
90 day guarantee Free returns 250k+ happy dogs

New to joint support? Joint actives take 4 to 6 weeks to load. A subscription means you never run out during the loading phase, which is exactly when results start to show.

VET DEVELOPED ★ ★ ★
Formulated with veterinary nutritionists
ON THE LABEL ★ ★ ★
Clinical doses, every milligram printed and explained
TASTE TESTED ★ ★ ★
Beef liver flavor dogs love
NASC QUALITY ★ ★ ★
Made to National Animal Supplement Council standards
Bundle & save

Stock up for the full loading cycle

Joint support works best uninterrupted. Bigger kits unlock free shipping and bigger savings.

1 Tub
$36 $28.80
$0.96 / day · 30 day supply
Best value · Save 25%
3 Tubs
$108 $81.00
$0.90 / day · 90 day loading kit · Free shipping
Joint + Calm
Duo Kit
$58 $44.00
Hip & Joint + Calming Chews
DOG · STAIRS / GREETINGLifestyle photo or clip
Why it's different

Read our label. Then read theirs.

Most joint supplements hide behind a "proprietary blend." We don't.

Clinical strength doses. Full, visible amounts of glucosamine, chondroitin & green lipped mussel, no fairy dusting.
Supports healthy joints & mobility. Helps maintain cartilage and day-to-day comfort as they grow and age.
Easy to give. A soft chew they think is a treat. No pills, no fight.
Made for every life stage. Gentle for daily, long-term use in dogs of every age.
Start the loading phase
What's inside

Six actives. Real doses.

INGREDIENT
Glucosamine HCl
Building block for healthy cartilage & cushioning.
1,500 mg
INGREDIENT
Chondroitin Sulfate
Helps maintain joint structure & resilience.
1,200 mg
INGREDIENT
Green Lipped Mussel
Natural Omega-3s for joint comfort.
450 mg
INGREDIENT
Turmeric + MSM
Support healthy joints & flexibility.
500 mg

Doses are illustrative placeholders. Confirm with your formulator/manufacturer.

The honest timeline

Real science takes 4 to 6 weeks

We'll set expectations and walk you through every step, so you know exactly what to look for, and when.

Day 0
Start strong
We email what to expect & why patience pays off.
Week 2
Loading phase
Actives are building up. Keep going, you're close.
Week 4
First signs
Easier stairs, more greeting at the door. Check-in + share your story.
Week 6
This is the moment
When owners usually notice the difference. Reorder & refer a friend.
Begin your 6 week loading kit
VET HEADSHOTFounder / advising vet
Vet developed

"I formulated these chews with the doses I wish every dog supplement used. No hidden blends, just what the research supports, printed on the label."

Dr. [Name], DVM Veterinary advisor, placeholder, replace with your real vet partner

Real dogs. Real results.

4.9 / 5 from 2,800+ owners

"He used to wait at the bottom of the stairs. By week six he was beating me up them again. The timeline emails kept me from quitting early."

SMSarah M. · Verified

"My 12-year-old lab actually LICKS the bowl now. The flavor sold him and the results sold me. On subscription for life."

JTJames T. · Verified

"Tried 3 other brands. This is the only one that prints the actual milligrams. My vet approved it instantly. Works for any dog, any age."

ALAmara L. · Verified

Sample reviews. Replace with real verified reviews (Okendo / Judge.me) before launch.

The full range

One daily routine, head to tail

We launch one rigorously formulated product at a time. Join a waitlist to be first.

Mobility + Joints
Shop now
Gut Health & Digestion
Coming soon
Skin Health
Sold out
Stress + Anxiety
Sold out
Dental Health
Sold out
Questions

Everything you need to know

Joint actives need to load in your dog's system. Most owners notice easier movement around weeks 4 to 6. That's why we recommend a subscription or 3 tub loading kit, and why we email you the whole way.
Yes. It supports dogs at every life stage, from growing joints in younger dogs to lasting comfort as they age. Dosing is by weight (see the chart on the tub). Check with your vet if your dog has a health condition.
Pick your delivery cadence (30/45/60 days). You save 20%, get free shipping and a free gift, and we send a reminder before each order. Skip, swap or cancel anytime from your account, no phone calls.
A 90 day money back guarantee. Give it a full loading cycle. If you're not seeing a difference, email us for a full refund. No hoops.
We launch one formula at a time so each gets full attention. Gut Health is next. for early access & a launch discount.
Orders ship in 1 to 2 business days from the US and arrive in 3 to 5 days. You'll get tracking by email and SMS, and can follow every order live from your account.